The project spans brand identity, product design, and digital experience. The visual language draws from editorial design and European print aesthetics — restrained typography, neutral palettes, structured layouts — applied consistently across the website, the product builder, and the printed object itself. On the production side, this meant getting hands-on: developing page and spread systems, testing cover materials, experimenting with binding, embossing, and foiling, and building a product line of three photobook formats alongside cards, postcards, and poster editions. The challenge throughout was keeping the design minimal without compromising on print durability — and making the builder simple enough for anyone to use.